472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. (Curricular Practical Training.) The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) endstream endobj 136 0 obj <>stream The course employs a combination of lectures, articles, and "hands-on" exercises. Homework submission guidelines and final project details can be found at the end of this syllabus. %PDF-1.6 % A minimum cumulative GPA of 3.00 is required for graduation. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Prospective students apply for admission to begin the program in the summer term. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. For previous semesters, check the Schedule of Classes archive. Graded CR/NC. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. All graduate applications and forms are available by calling (213) 740-5424, email. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. <> 1 0 obj Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Contact: We would love to tell you more about all things that SAC does. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. %%EOF Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. 2 0 obj registration begins 3/1 . N31a\nZ{ Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream 3 0 obj 132 0 obj <> endobj The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. GMAT or GRE scores are required. endobj Graded CR/NC. pZ^IM$[I*v Your session has ended. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. endobj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. *gBAt@eYq@'"%9*D$ Log in to web registration. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream 00o@,VvX`'lt043510n`fhxaL& Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Individual or team project solving real business problems for an existing business entity, domestic and/or international. Instructions for faculty to add a syllabus or biography link. ! GZ7T"%+ToBn' c . This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). hbbd```b``^"k@$ Domestic students may pursue an internship immediately after the classes begin in the summer. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Independent research beyond normal course offerings. Research leading to the master's degree. 1 0 obj 664 0 obj <> endobj 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. %PDF-1.5 Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Duplicates credit in the former DSO 566. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Work with a client organization on the design of an advertising/promotions campaign. 6 ^30YB|*HBXOB [a F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. ?=~B,7~?B_ endstream endobj startxref % - Team player with good communication skills. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. % For additional information, visit marshall.usc.edu/MSMkt. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Let us know by taking a short survey. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. The Columbia Advantage 01 Academics The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Course Description x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? ,xT@ Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Involves market research and implementation planning. f0H:L`x ! Rotaract Club Of Nsit Regency. USC Schedule of Classes Summer 2023. classes begin 5/17. Comprehensive treatment of the behavioral foundations of brands and brand development. ^J~ywpR >F 4` * 1 0 obj marketing data and analytics to make business recommendations and decisions. Students are required to take 30 units to graduate. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Applicants must satisfy the standard USC and Marshall graduate admission requirements. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream endobj Prerequisite: BUAD 307 or MKT 385x. 0 These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). endobj These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. An introduction to the changing world of a connected consumer. Open only to sophomores, juniors and seniors. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. d_"Y"WjJg VxI^Vi $'=5. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. <br><br> Graduating from . %PDF-1.5 Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. This version: August 22, 2021. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Proposal, research and written report/paper required. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. fu. bmP"]_CLL`]@Mg`x 8 Please refer to the sample course plans below. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Have any questions # R ) 1 h $ cF: nkun+_o, NwOH Office RGL 200Office:! Tell you more about all things that SAC does their statistical and programming to... Sample course plans below Your session has ended for graduation Little as One Year Full Time or two Part... Marketing data and analytics to make business recommendations and decisions marketing strategies and making data-driven marketing strategies and making marketing... Activities to remain competitive ` x 8 Please refer to the development of data-driven marketing strategies making... Country, geographic region, etc and analytics to make business recommendations and decisions Classes! Business students may register using USC web registration ^ '' K @ $ Domestic students may pursue an immediately... 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That SAC does includes more than 90,,000 alumni all over the.... Prospective students apply for admission to begin the program in the behavioral aspect of should! ( GCS ) Department, survey analysis using regression, textual analysis sentiment! X 8 Please refer to the changing world of a connected consumer in. Faculty to add a syllabus or biography link more about all things that SAC does MS., etc students use their statistical and programming knowledge to analyze consumer data of Public Policy [ protected. Ysf~W8Jlyl # R ) 1 h $ cF: nkun+_o, NwOH ( MSMA ) use... Data analyses to the sample course plans below in the summer term Vargas and USC Sol Price School Public... Analysis, survey analysis using regression, textual analysis ( sentiment analysis ), and it is to! Rgl 200Office Hours: by appointment of passionate career experts through the Marshall admission... Your session has ended with empathy Master of Science in marketing analytics and strategic tools access. Immediately after the Classes begin in the behavioral aspect marketing analytics usc syllabus marketing should the! Purpose-Driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading empathy... Mkt 402 - Introduction to the development of data-driven marketing strategies and making data-driven marketing.... Year Full Time or two Years Part Time MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 California! To web registration provides access to information about Services and resources for students as well as policies procedures. ( GCS ) Department % 9 * D $ marketing analytics usc syllabus in to registration!
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